Fashion” usually is the newest creations made by designers and are bought by only a few number of people; however, often those “fashions” are translated into more established trends. The fashion industry is a product of the modern age. It consists of four levels: the production of raw materials, principally fibers and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. Here Richard Reinsdorf‘s photography regarding fashion is presented. He is a Los Angeles based photographer creating images for leading advertising campaigns, magazine editorials and beauty shoots.